QUALCOMM - LIFELINE
For Qualcomm Snapdragon's processor chip, we didn't make an ad campaign. Instead, we created a product demo disguised as a 30-minute thriller, written and directed by Oscar-winner Armando Bo (Birdman). The film featured Chinese mega-star Wang Leehom as he looked for his missing girlfriend (played by Olivia Munn), with only the phone she left behind to help him unravel the mystery of her disappearance and the functions of the processor chip helping him every step of the way.
AWARDS | Grand Prix, The One Show (2017); Grand Prix, Spikes Asia (Entertainment, 2016); Bronze Lion, Cannes (Branded Entertainment, 2017); Graphite Pencil, D&AD (Branded Content, 2017); Silver & Bronze, LIA (Branded Content 2016)
PRESS | The New York Times, LBB Online, The Drum, Fast Company