PHILIPS - BREATHE BOLDLY FOR COPD

Chronic Obstructive Pulmonary Disease is the 3rd leading cause of death in America, and those who suffer from it describe it the feeling as breathing through a straw.  Leonard Nimoy, the beloved Spock from Star Trek, passed away from this disease, so Philips partnered with the COPD Foundation and the Nimoy family to help raise awareness through a celebrity-driven social media campaign. In addition to the films, I managed packaging production for custom kits that were mailed to celebs and influencers to kick off the campaign and help it gain social traction.