Nicole Severi

CHARLES SCHWAB - GOLF TOURNAMENT SPONSORSHIP

Charles Schwab has built a brand celebrating those who challenge the status quo. For their first year as a PGA Tour title sponsor, we helped them transform the tour's most historic tournament by creating a sports sponsorship unlike anything the golf world had seen. We leaned into the challenger brand heritage and rebranded everything, starting with a new name: The Charles Schwab Challenge. The creative included over 25 films, interactive on-site activations, golf’s first ever Throwback Thursday, and a one-of-a-kind prize: a custom 1973 Dodge Challenger built as a nod to the company's founding year. The tournament saw a 8% uptick in TV ratings, over 100MM digital impressions, countless broadcast mentions, and the car was the lead on Sportscenter.

PRESS  |  Little Black Book, SHOOT Online


THE PRIZE CAR  |  We built a one-of-a-kind 1973 Dodge Challenger with legendary car builder, Steve Strope. The car incorporated Colonial Country Club's famous red tartan, the Schwab blue, and a growling V8 hemi engine.

THE PRIZE FILM  |  a TV spot announcing the car and it's relevance to Schwab ran on CBS the day of the tournament, with a 12min longform version to show how and why it was built

DIRECTOR - Andrew Miller, DP - August Thurmer, EDIT - Alex Pirrone (Friendshop), COLOR - Seth Ricart (RCO)

HOTWHEELS PACKAGING STUNT  |  To get players excited about the big prize, we created individual hotwheels miniatures of the Challenger in custom 70's packaging to surprise players in the tournament locker room when they arrived.

THE CHALLENGERS  |  A five-part film series celebrating individuals who challenge the status quo in the golf world, from course architects to college coaches. Full series here

DP - August Thurmer, EDIT - Drew Palazzo, COLOR - Seth Ricart (RCO)

CADDIE FILMS  |  18 x 30 second films shot in just 2 days (one for each hole of the golf course) featuring tour caddies breaking down every hole at Colonial.  See the full collection here.

DP - August Thurmer, EDIT - Drew Palazzo, COLOR - Seth Ricart (RCO)

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