MOTOROLA - PHONE LIFE BALANCE
To make people rethink their phone-life balance, we worked with renowned sculptors, makeup artists, and wig makers to create hyperrealistic figures (each holding and staring down at a cell phone), and placed them around New York City (mimicking the behavior we all do everyday). The public response was surprise, acknowledgement, and ultimately an urge to change their relationship with their smartphone.
AWARDS | Bronze Lion, Cannes 2018
