PROFESSIONAL
JOAN Creative
Executive Producer - Sept 2022-Present
Senior Producer - Sept 2020-Aug 2022
- CLIENTS - eBay, European Wax Center, Virgin Hotels, Dr. Scholl’s, Facebook, HPE
- Offer production oversight on various clients, specifically all eBay production, including high level client conversations, pitch consultations, and past learnings/best practices
- Manage production of film, photo, social, and digital content from partner search andbidding through post and trafficking (work has included international shoots, livestreams,and influencer collaborations, with budgets ranging from $50k to $4MM)
- Lead growth in the department by managing various producers, spearheading process improvements, and mentoring junior team members
Episode Four
Executive Producer - Oct 2018-Aug 2020
- CLIENTS - Charles Schwab, Visa, Drift Energy
- Developed a full production process for new start up agency (hired legal counsel, set up broadcast clearance,etc) and oversaw all agency production, including film, art illustrations, social, experiential, and packaging
- Operated in a production company capacity on several projects to develop work in-house, playing the role ofline producer and post producer (hiring freelance crew and researching niche experts to collaborate with onproductions), as well as functioning in a business affairs role when necessary
- Spearheaded external agency promotion by enhancing our web presence (managed full re-design of websiteand developed content calendars, social media designs, and posting strategies for best audience engagement)
- Developed and pitched original creative ideas during team brainstorms for new work
- Helped train junior team members on the basics of the agency production process
Ogilvy
Producer - Sept 2015-Sept 2018
Senior Content Manager, Ogilvy Entertainment - Jan 2014-Aug 2015
Content Manager, Ogilvy Entertainment - Feb 2013-Dec 2013
Associate Content Manager, Ogilvy Entertainment - Feb 2012-Jan 2013
Coordinator, Ogilvy Entertainment - Aug 2011-Jan 2012
- CLIENTS - Motorola, Lenovo, Qualcomm, Aetna, Philips, Nationwide, DuPont, Ernst & Young
- Managed production of filmed/photo content for broadcast, social, and in-store films from start to finish,including director search, bidding, casting, shoot supervision, editorial, music and media licensing
- Created and oversaw detailed schedules and production budgets ranging from $20k-$5MM
- Served as lead client contact for various projects, often playing a joint role of account and production
- Facilitated cross-department partnerships to develop integrated branded content programs, including:
- Collaborating with Oscar-winning director Armando Bo on a 30 minute psychological thriller for Qualcomm
- DuPont’s award-winning branded content program, comprised of a BBC television series and 40 short docfilms (five seasons, ranked #2 series on BBC World News)
- A social influencer campaign for Philips / The COPD Foundation, including custom packaging design and fabrication, celebrity film shoots, and PR promotion through celeb talent
AWARDS
SHOTS AWARDS - Visual Effects, Bronze (2023)
CANNES LIONS - PR and Stunt, Bronze (2018)
CANNES LIONS - Entertainment, Bronze Lion (2017)
CLIO AWARD - Mixed Campaign/Television, Bronze (2013)
CANNES LIONS - Branded Content, Finalist (2012)
THE ONE CLUB - Unscripted TV Series, Bronze (2012)
EDUCATION
University of Miami, Coral Gables, FL
BS in Advertising + Graphic Design, Minor in Marketing
GPA: 3.7 / Dean’s List, President’s and Provost’s Honor Roll
SKILLS
WORK - Photoshop, InDesign, iMovie, Keynote, social media design/management
FUN - disco dancing, roller skating, flower shopping, properly identifying types of pasta